Wednesday, July 22, 2009
The Axiom Legal Identity Crisis Continues
"After the second round of exposure in 'Bullshit Time' below, Axiom changed their bogus website - for the third time in a month!
After ditching 'The road less lawyered' and 'Lawyers you like', they now change to the more mundane but no less fart-inducing 'The Big idea in law.'
They then say how they are 'inspired by a big idea: to be the first real alternative to the traditional law firm'. They cut out a lot of the other B.S. (but still some in there, like how they help lawyers exercise 'self-determination', because if they cut this it would be a blank orange page like an empty table at McDonalds).
I have actually gone from throwing up at Axiom to being worried about them. Their obsession with their image on this website and ability to change their whole shtick overnight is scary!
Earth to Axiom: you still don't have it right. You are not an alternative to a law firm, except to the extent that checking into a mental hospital is an alternative to working in a law office. By your own admission, you just send temps to in-house jobs, i.e., you're a frigging/temp placement agency like all the others."